Alternative

Fake Shark explore the addiction of making life-destroying choices in their new single ‘Loser’

Following on from the release of their singles “Time for the Future” and “Quicksand” earlier this year, Canadian five-piece Fake Shark have returned with the third taste of what is to come off their new album, which also happens to showcase their unique take on the alternative-pop genre.

Fake Sharks’ new single “Loser” is a song written from the perspective of someone who’s just addicted to making life-destroying choices and they’re envious of people with self-control.

“The video was conceptualized by the brilliant director Sterling Larose,” lead singer Kevvy explains, “who’s done hit videos for Mother Mother and Son Real, and it’s about leaning into your problems and owning them and becoming famous for them.”

This song has a lot going for it, whether it is the addictive hook, witty lyrics, or colourful video, the overall aesthetics of the song showcase more of what is to come off the band’s album. Stay tuned for more.

Connect with Fake Shark: Facebook | Instagram

Steve

Recent Posts

Leah Nawy’s ‘Mixing Patterns’ is a lesson in collaboration

NYC-based indie pop artist, producer, and multi-instrumentalist Leah Nawy has returned with her new single…

1 day ago

Another Damn Disappointment’s ‘Bedlam’ is a heartfelt tribute to their founding bassist

Sacramento, California's punk stalwarts Another Damn Disappointment (A.D.D.) have returned with Bedlam, their first full-length…

1 day ago

Darcie Haven’s ‘Burner Account’ is the story of every psychotic thing she has done in the name of heartbreak

Indie-pop artist Darcie Haven dives headfirst into the emotional turbulence of heartbreak with her latest…

1 day ago

Ava Della Pietra’s “Marionette” is about feeling trapped in an unhealthy connection

Rising pop artist and Broadway alumna Ava Della Pietra takes a bold, theatrical turn with…

2 months ago

Dela Kay’s “Anybody Else” is the bittersweet nostalgia of lost love

Alt-pop artist Dela Kay has released her latest single, Anybody Else, a deeply personal and…

2 months ago

Filiah’s “Atlas” chronicles the crushing weight of self-management

Rising Austrian indie-folk artist Filiah marks a new chapter in her career with the release…

3 months ago