In its third year running, Good Intent has stepped up its commitment to nurturing emerging Australian talent through its ‘Greater Good’ independent artist initiative. This program is designed to empower the next generation of musical talent by providing support, services, and a cash grant exceeding $25,000 AUD.
Building upon the success of previous years, Good Intent has expanded its collaborative network to include industry types such as Studios 301, Billy Zammit, Make Merchandise, PLAKKIT, Ben Mitchell, Zenith Records, Media Arts Lawyers, and White Sky.
At the heart of this initiative is the desire to give back to the independent artist community, recognising the challenges that budding musicians face in an ever-evolving industry. Good Intent’s Chief Operating Officer, Rick Bridgman, explains the organisation’s ethos:
“This all started with our passion for championing Australian music that we love, and we’re fortunate to be in a position to be able to give back to our community, connect dots and provide advice for artists on their journeys,” Rick says. “It’s challenging to catch a break in today’s climate, so we’re truly stoked with this year’s offering and linking up on a bigger pack with our partners.”
The ‘Greater Good’ initiative encompasses a wide array of support services and resources to help artists kickstart their careers. It includes a generous $4,000 AUD cash grant that can be used for further career development, and that’s just the tip of the iceberg. This year’s offerings are more comprehensive than ever, with a Vinyl Package, Legal Consultation from Media Arts Lawyers, and Accounting Consultation from White Sky, providing a holistic approach to artist development.
Good Intent’s ‘Greater Good’ has already left an indelible mark on several emerging artists. One such artist, PENI PARKER, attests to the program’s transformative impact on her career: “Greater Good really changed the trajectory of my EP campaign. Good Intent supported me with the first single ‘Disrupt,’ giving me some great advice, a huge insight into digital marketing and really started me off with some big wins with playlisting, radio play, some fun interviews.”
