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Today sees the release of What So Not’s highly anticipated debut album ‘Not All The Beautiful Things’, an album that is absolutely incredible – read the review here.
I had the opportunity to sit down with What So Not – over the phone – to have a chat about the album, an album that had been in the works for the past couple of years, as What So Not explained to me, this was an album he “needed to pick a moment” to release, when he “thought it was the right time.”
Expressing his satisfaction for the album, What So Not explains how bringing all these aspects of “music production, song writing, musicality and creativity” has given him the opportunity to put those all together to create such a detailed, thought provoking album.
“For me it has been a very exciting year. I’ve had a lot of things happen that were difficult to deal with, but then also great to write about.”
These experiences has given What So Not the opportunity to write songs, creating “stories, narratives and characters.”
While What So Not saw the entire album as “one piece of music,” What So Not assures he has had more than enough time within the album to tell the stories he wanted to, visually and audibly.
On an album featuring 12 tracks – What So Not had originally written 100 demos for the album – choosing the assortment of tracks for What So Not had more to do with story elements, as each individual song had their own story to tell.
“It’s just a matter of looking what was there and what was the narrative of each piece,” explains What So Not.
On the over-arching story of Not All The Beautiful Things, What So Not explains how the “album itself is about a dramatic end to an important relationship.” What So Not decided to “parallel that” statement.
On the importance and sacrifice of creating an album of this magnitude, What So Not continues with how he had to make sacrifices throughout the majority of 2017.
“I had to make a lot of compromises in my own life; social life in particular.”
What So Not explains how he spent “most of 2017 in a basement studio of a friend’s house in L.A. [Los Angeles],” working hard on the album from “11-to-23 hours a day.”
What So Not didn’t work entirely on the album on his own, he had the help of a lot of musicians and artists from Australia and around the world, with the likes of Slumberjack, Daniel Johns, Winona Oka, BUOY, Rome Fortune, Tommy Swisher, James Earl, Skrillex, KLP, Toto, San Halo, Michael Christmas, Tobbi Lou, Dyro and Daniels putting their own into the album during the collaborative process.
“I didn’t wanna just make beats per se, send it to my manager and have them go and get a pop writer to just come and write a smash on top of it.”
What So Not only wanted to “work with friends and people that” he “really admired.”
What So Not’s debut album Not All The Beautiful Things is out now via Sweat It Out.
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