‘It’s Ok’ is the new single in Frida’s arsenal and it showcases a deep and emotion side of the artist, that isn’t shown within the previous entry. The new single offers an intimate offering of bittersweet ballad, leading with icy strings and Frida’s stunning glacial voice among euphoric synths.
On the production of the new single, Frida noted how “’It’s OK’ is about making peace with the weak and vulnerable you,” with the added notion of “feeling like the loneliest person in the world and accepting that life sometimes feels like your enemy and not your friend.”
“It’s also about feeling more alive than ever, about late nights and early mornings, and the longing for embracing every second of life. Because that’s how life is, high and low, and it’s OK.”
As far as new singles go, this is an incredible addition to her already great arsenal of music and the fact it’s emotion and personal, shows throughout the entirety of the four minute and 21 second single.
To celebrate the release of the new single, Frida Sundemo will be heading out on the road to London in support of the new releases and leads the line up of the forthcoming ‘ROAR’ club night at The Victoria, Dalston on April 25th.